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WPP and Optimizely Partner to Bring Informed Digital Experiences to Brands and Consumers
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London, United Kingdom WPP today announced the launch of a global strategic partnership with Optimizely, one of the industry’s leading digital experience (DXP) platform providers. As WPP’s first dedicated digital experimentation partnership and Optimizely’s first global strategic partnership, the announcement demonstrates the two organisations’ commitment to supporting clients in delivering optimised digital experiences to each and every customer.
Notably, the partnership also offers clients seamless integration with Optimizely Web Experimentation and Google Analytics 4 (GA4), in light of Google’s upcoming September phase out of Google Optimize, its web analytics and testing tool. WPP and Optimizely are teaming up to support the seamless transition to a new experimentation platform to help brands deliver relevant content and features.
About WPP For more information, visit www.wpp.com.
About Optimizely
For more information, visit www.optimizely.com. |
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