WPP today launches ‘Everymile’-expanding its offer with a new fully managed service that will provide brands with an outsourced direct-to-consumer (DTC) ecommerce solution.
Today on the keynote stage at Google Cloud Next, WPP and Google Cloud will announce a new collaboration that will redefine marketing through the integration of Google’s Gemini models with WPP Open, WPP’s AI-powered marketing operating system already used by more than 35,000 of i... (more)
WPP’s first UK campus outside of London is built on the former Granada Studios site, Enterprise City, and will be occupied by eight WPP agencies
CEO Mark Read and UK President Karen Blackett OBE will be joined by the Mayor of Greater Manchester Andy Burnham... (more)
WPP today announces the acquisition of a 30% stake in Majority, the US-based creative agency that combines a multicultural talent model with award-winning general marketing capabilities.
Majority Leadership Team
Majority was founded in 2021 by ... (more)
WPP and the American Society of Clinical Oncology (ASCO), the world's leading professional organization for physicians and oncology professionals, have teamed up to unveil the first-ever audible sound of cancer cells being destroyed using pioneering technology.
NVIDIA and WPP today announced they are developing a content engine that harnesses NVIDIA Omniverse and AI to enable creative teams to produce high-quality commercial content faster, more efficiently and at scale while staying fully aligned with a client’s brand.
Q1 revenue +11.9%; LFL revenue +4.9%
Q1 LFL revenue less pass-through costs +2.9%, demonstrating continued momentum
$1.5 billion net new business won, including from Adobe, Ford, Maruti Suzuki, Mondelez and Swissport
WPP topped all three WARC rankings: Creati... (more)
WPP today announces the acquisition of amp, one of the world’s leading sonic branding companies.
amp’s expertise will strengthen WPP’s offer in experiential branding and its ability to create high-quality, differentiated, and ownable sound experienc... (more)
WPP today announces that leading global investment firm KKR has made a growth investment in FGS Global, the strategic advisory and communications consultancy in which WPP is a majority shareholder.
FGS Global has 1,300 experts around the world advising clients in navi... (more)
WPP today announced a new partnership with Braze, the comprehensive customer engagement platform that powers interactions between consumers and brands. The partnership will focus on joint integrations and solution development aimed at helping brands leverage their first party data to create... (more)
