WPP today launches ‘Everymile’-expanding its offer with a new fully managed service that will provide brands with an outsourced direct-to-consumer (DTC) ecommerce solution.
Today on the keynote stage at Google Cloud Next, WPP and Google Cloud will announce a new collaboration that will redefine marketing through the integration of Google’s Gemini models with WPP Open, WPP’s AI-powered marketing operating system already used by more than 35,000 of i... (more)
WPP inaugurates its latest campus in Brussels, a state-of-the-art creative hub that brings together around 600 people and nine of WPP's agencies in Belgium. The new inspiring space is designed to foster creativity and collaboration, giving global and Belgian clients acces... (more)
WPP has launched a strategic partnership with Sprinklr, a leading company in enterprise software designed to improve customer experiences. Together, WPP and Sprinklr will create integrated AI solutions to help global clients offer more personalised and consistent experiences to custome... (more)
WPP today announces the appointment of Lindsay Pattison as Global Chief People Officer, with responsibility for the company’s people strategy and operations.
Lindsay Pattison
Lindsay succeeds Jennifer Remling, who is leaving to become Chi... (more)
WPP today announced a major evolution in its offering to clients with the merger of Wunderman Thompson and VMLY&R. The combined entity will be known as VML and will be the industry’s largest creative company.
WPP today announces the launch of a strategic, global partnership with Shopify, a leading global commerce company, to bring the full value of Shopify’s platform to enterprise clients. This partnership brings the companies together to jointly develop products with shared insi... (more)
WPP opened the doors of its new campus in the northwest of Paris. The new space demonstrates WPP’s ongoing commitment to the French market and its investment in creative talent, bringing 2,000 people under one roof.
WPP today announces the launch of a new video podcast series hosted by WPP's Chief Creative Officer, Rob Reilly. Titled ‘Screaming Creativity’, the podcast will inform, entertain and inspire listeners through frank conversations on creativity in all its forms.
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WPP today announced the launch of a global strategic partnership with Optimizely, one of the industry’s leading digital experience (DXP) platform providers. As WPP’s first dedicated digital experimentation partnership and Optimizely’s first global strategic ... (more)
