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WPP today launches ‘Everymile’-expanding its offer with a new fully managed service that will provide brands with an outsourced direct-to-consumer (DTC) ecommerce solution.
 Recent press releases
WPP Unveils AI-powered Production Studio, Enabling Advertisers to Unlock Exponentially More Content for Marketing Campaigns

The studio, co-developed with WPP’s production company Hogarth, uses the NVIDIA Omniverse development platform and OpenUSD for generative AIenabled 3D workflows.
Integrated within WPP Open, the company’s intelligent marketing operating system, this latest innov... (more)
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WPP Agencies Win Highest Number of Awards at Clio Health 2024

The network took home more than 10 Golds
WPP agencies VML Madrid, VML New York and Ogilvy PR rank in top three for Agency of the Year categor
 
Following last night's award ceremony on Wednesday 12 June, WPP's agencies earned the most awards for this... (more)
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WPP Leaders Recognised for Championing Inclusion and Diversity

Twelve leaders from across WPP have been honoured in the 2024 Empower Role Model lists, aimed at celebrating leaders who are driving inclusion for people of colour within global businesses.
 
Created by Involve and supported by YouTube, the lists celebrate 100 Executive... (more)
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WPP and Google Cloud Forge Groundbreaking New Collaboration to Lead Generative AI-driven Marketing into its Next Chapter

Today on the keynote stage at Google Cloud Next, WPP and Google Cloud will announce a new collaboration that will redefine marketing through the integration of Google’s Gemini models with WPP Open, WPP’s AI-powered marketing operating system already used by more than 35,000 of i... (more)
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WPP Invests in New German Agency OH-SO Digital

WPP today announces it has acquired a minority stake through a capital investment in OH-SO Digital, a new digital-first agency launching on 1 March.
 
The agency aims to revolutionise how brands deploy digital marketing as a key driver for growth, using innovative crea... (more)
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WPP Inaugurates New Campus in Brussels

WPP inaugurates its latest campus in Brussels, a state-of-the-art creative hub that brings together around 600 people and nine of WPP's agencies in Belgium. The new inspiring space is designed to foster creativity and collaboration, giving global and Belgian clients acces... (more)
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WPP and Sprinklr Partner to Bring AI-powered Customer Experience Management Solutions to Global Brands

WPP has launched a strategic partnership with Sprinklr, a leading company in enterprise software designed to improve customer experiences. Together, WPP and Sprinklr will create integrated AI solutions to help global clients offer more personalised and consistent experiences to custome... (more)
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WPP Appoints Lindsay Pattison as Global Chief People Officer

WPP today announces the appointment of Lindsay Pattison as Global Chief People Officer, with responsibility for the company’s people strategy and operations.
 
Lindsay Pattison
 
Lindsay succeeds Jennifer Remling, who is leaving to become Chi... (more)
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WPP Unites Wunderman Thompson and VMLY&R to Create Global Powerhouse in VML

WPP today announced a major evolution in its offering to clients with the merger of Wunderman Thompson and VMLY&R. The combined entity will be known as VML and will be the industry’s largest creative company.
 
VML - Jon Cook and Mel Edwards
... (more)
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New WPP and Shopify Partnership will Help Clients Scale Quickly with Innovative Commerce Solutions

WPP today announces the launch of a strategic, global partnership with Shopify, a leading global commerce company, to bring the full value of Shopify’s platform to enterprise clients. This partnership brings the companies together to jointly develop products with shared insi... (more)
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